Digital Marketing 101
Self-Paced for Small Businesses
Craft a Distinctive Online Presence For Your Small Business
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Audit Business Data
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Lesson 1 : Marketing Overview
By the end of this module, you'll organize your reference data containing essential business information needed to represent your brand online.
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Lesson 2: Audit Your Existing Digital Presence
In this module, you'll learn how to quickly evaluate your current online visibility by simply Googling your business name + location and documenting what shows up in the results across key channels
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Clearly Define Goals
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Lesson 1: Define Your Outreach Marketing Goals
By the end of this module, you'll have clearly defined goals for your print and digital outreach tailored to your unique business - allowing you to execute a unified, cohesive marketing strategy for maximum impact across channels.
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Lesson 2: Define Your Unique Value Proposition
The ultimate goal is attracting the right buyers who value and are willing to pay for your unique advantages. With this positioning defined, you'll weave a consistent message across all your marketing campaigns to build a thriving audience of your ideal customer base.
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Lesson 3: Multi-Media Integration
In this lesson, you'll bring all the pieces together to launch and optimize a comprehensive, integrated multi media marketing campaign promoting your business seamlessly online and offline.
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Complete Campaign Plan
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Lesson 1: Design Your Unified Marketing Campaign Across Channels
In this lesson, you'll complete the integrated marketing campaign promoting your business.
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Lesson 2: Schedule Optimization
By completing this lesson, you'll then have a time schedule to continuously optimize based on results to drive more visibility, leads, and sales for your business.
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Mitra
Mitra Cline is a dynamic professional specializing in creative project management with a rich background in the art and technology industries.
In today's digital landscape, a compelling online presence is essential for business growth. Your brand deserves more than mere visibility—it needs to captivate and connect. A website alone is no longer sufficient. To truly thrive, your business requires a strategy that aligns with your brand's unique voice and vision. Content marketing complements and enhances other small business marketing strategies by providing valuable information that attracts and engages potential customers and supports efforts in social media, email, SEO, and brand awareness campaigns.
Learn to:
Develop a cohesive brand narrative across digital platforms
Create content that reflects your brand's quality and values
Optimize your digital presence for meaningful audience engagement
Leverage data-driven insights to refine your online strategy
Designed for those who understand the value of premium creative work, this course empowers you to cultivate a digital presence that's as distinctive and high-caliber as your brand itself.
Course FAQ
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The course consists of checklists and other text resources you can go through on your own time and at your own pace.
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You don't need to be a tech wizard at all. The course breaks things down into easy-to-follow, step-by-step instructions. As long as you can use basic computer programs, you'll have no problem.
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No problem! Students can book a 1-on-1 consulting session for personalized guidance or join the open studio every first Friday of the month on our YouTube Channel.