Digital Marketing 101
Self-Paced Online Course
Craft a Distinctive Online Presence For Your Small Business
Brands today are uniquely challenged to make timeless materials in a world of rapid technological change. This course is a compilation of videos from Mitra, along with other YouTube educators. This free online course will help you get started with your creative business journey.
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Branding Your Business
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Getting Online
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Lesson 1 : Marketing Overview
By the end of this module, you'll organize your reference data containing essential business information needed to represent your brand online.
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Lesson 2: Claim Your Business Profiles
In this module, you'll learn how to quickly evaluate your current online visibility by simply Googling your business name + location and documenting what shows up in the results across key channels
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Finding Customers
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Lesson 1: Define Your Unique Value Proposition
The ultimate goal is attracting the right buyers who value and are willing to pay for your unique advantages.
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Lesson 2: Marketing & Sales Goals
By the end of this module, you'll understand the importance of marketing and sales experiences for your customers.
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Mitra
Mitra Cline is a dynamic professional specializing in creative project management with a rich background in the art and technology industries.
In today's digital landscape, a compelling online presence is essential for business growth. Your brand deserves more than mere visibility—it needs to captivate and connect. A website alone is no longer sufficient. To truly thrive, your business requires a strategy that aligns with your brand's unique voice and vision. Content marketing complements and enhances other small business marketing strategies by providing valuable information that attracts and engages potential customers, supporting efforts in social media, email, SEO, and brand awareness.
Learn to:
Develop a cohesive brand narrative across digital platforms
Create content that reflects your brand's quality and values
Optimize your digital presence for meaningful audience engagement
Course FAQ
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The course consists of checklists and other text resources you can go through on your own time and at your own pace.
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You don't need to be a tech wizard at all. The course breaks things down into easy-to-follow, step-by-step instructions. As long as you can use basic computer programs, you'll have no problem.
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No problem! Students can book a 1-on-1 consulting session for personalized guidance or join the open studio every first Friday of the month on our YouTube Channel.